THE PROBLEM

Not enough women in Dubai come forward as victims of abuse, because of the stigma associated with losing face in public.

THE SOLUTION
"No excuse". An open letter admitting publicly to the problem. And suggesting to women that there's no shame in hiding from the truth.

THE RESULT & ACCOLADES
An increase in the centre's admissions by 36%. And a New York Festivals "(UNDPI) Gold" and Silver for Print.

HEADLINE:  He gave me this when he proposed [ring]... He gave me this for nothing at all [fracture in thumb bone].
COPY:  There's no excuse for domestic violence. Talk to someone who cares.

HEADLINE:  He gave me this when he birthday [anklet]... He gave me this for nothing at all [fracture in foot bone].
COPY:  There's no excuse for domestic violence. Talk to someone who cares.

HEADLINE:  He gave me this when he anniversary [bracelet]... He gave me this for nothing at all [fracture in arm bone].
COPY:  There's no excuse for domestic violence. Talk to someone who cares.

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