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<POST-IT RACECAR>

<POST-IT RACECAR>

<Men's health TALK TO us>

THE PROBLEM

Men have problems. Sometimes sexual ones. But convincing them to talk to somebody about it is an even bigger issue, sometimes.

THE SOLUTION
"Talk to us". A refreshingly candid take on male silence – designed to disarm with humour.

THE IMPACT
Oversharing. Social chatter! And a 334% increase in enquiries to the centre, requiring an immediate boost in staff.

"MUM"

"MATE"

"MATE"

"GIRL"

WEB BANNER - STORYBOARD

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