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Australia's capital of contemporary art, Performance Space, were celebrating 40 years of experimental creations.
Unfortunately the anni fell on the advent of what many consider the biggest threat to modern artists: Generative A.I.


Rather than run, we took the proverbial bull-by-the-horns and created our client their OWN Generative platform – the Unseen Machine.
Allowing new & old fans a way to generate their OWN artworks based on 40 years of archived images and video. While also giving all participants the chance to vote for, or against, the destruction of the very platform we created.



Over 3M unique artworks

Over 3M unique interactions

15% ticket sales lift

58% voted to destroy the machine
2024 Webby Awards for AI/ Virtual Technology

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