© 2023 by Odam Lviran. Proudly created with Wix.com.

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THE PROBLEM

Nexcare had a superior waterproof product, but were still playing second fiddle to market leader Band-Aid.

THE SOLUTION
"End Manky". An emotion-filled, irreverent dig at the inferior competition.

THE RESULT
225% boost in sales in the months following the campaign.

30" FILM

"MATE"

15" CUT

STATIC ART

LAUNCH GIF