THE PROBLEM

Nexcare had a superior waterproof product, but were still playing second fiddle to market leader Band-Aid.

THE SOLUTION
"End Manky". An emotion-filled, irreverent dig at the inferior competition.

THE RESULT
225% boost in sales in the months following the campaign.

30" FILM

"MATE"

15" CUT

STATIC ART

Nexcare-1.jpg
Nexcare-2.jpg
Nexcare-3-.jpg

LAUNCH GIF

EndManky.gif