THE PROBLEM

Hungry Jack's faced a dip in sales due to a cluttered QSR market. How were we going to revive this brand in social?

 

THE IDEA

To drive buzz around the Halloween Whopper with a cheeky prank.
 

THE RESULTS

1.4 million Facebook views, the most successful social campaign in HJ's history, and a record month for sales. ​​​​​​​