THE PROBLEM

Christmas-time is also, unfortunately, peak-time for road casualties. Hyundai wanted to help solve this problem, by targeting young drivers.

THE SOLUTION
Celebrate slowing down. We avoid shock tactics and make laidback driving cool again. And arrest the audience in the moment they may be speeding.

THE RESULTS
$9m+ in earned media

89% campaign recall

18m+ social media impressions

67% respondents positive to slowing down message

The most effective PSA for our near zero-production budget campaign