Christmas-time is also, unfortunately, peak-time for road casualties. Hyundai wanted to help solve this problem, by targeting young drivers.
Celebrate slowing down. We avoid shock tactics and make laidback driving cool again. And arrest the audience in the moment they may be speeding.
$9m+ in earned media
89% campaign recall
18m+ social media impressions
67% respondents positive to slowing down message
The most effective PSA for our near zero-production budget campaign