You've just created a new strategic platform for a global auto brand. Now, how do you launch that via a retail campaign?
"Perspectives"... A TV campaign that positions Hyundai as a brand with a whole new take on the car game.
Record sales for Hyundai for the period, and a successful new strategy launch.
THE BRAND FILM
15" RETAIL FILM
In an inspired partnership, we listed the Genesis as Uber cars ... and offered some unsuspecting Uber users a surprise ride in the lap of luxury.
Not only that, but we also offered to make their entire ride free if they hopped in the driver's seat themselves. No surprise, many passengers jumped at this opportunity to take a luxurious and thrifty test-drive. Experiences were shared online –driving consideration of the new luxury contender.
THE INTERACTIVE ART
Hyundai are proud sponsors of the iconic Sculptures by the Sea in Sydney. We capitalised on this exposure by creating a 3D perspective sculpture ... comprising of interactive blocks that visitors could push together to create a huge message of "WE DO", when seen from a unique perspective.
Our radio ads continued the campaign theme, wrapping multiple product messages together with some lighthearted humour.