Kia was perceived as a cheap and lo-tech brand. We sought to change this perception through their flagship sponsorship of The Australian Open.
The Kia Game On App – which turns your phone into a virtual tennis racket – so you can get in on the action and play opposite tennis star Sam Groth.
Literally millions of entries were recorded, news went viral, the App went gangbusters, and grand prize winners scored a Kia Cerato Koup Turbo.
Recognised by over 30 local and international shows including Clio Silver, One Show, Adfest, Spikes and AWARD.
Over 70 million downloads
#1 Free App on AppStore
#1 Auto App ever
Record sales period
Perceptions - changed!