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THE PROBLEM
Hip urban bookstore Kinokuniya were starting to lose traction due to the incidence of e-books and reading devices.
THE SOLUTION
Create the first Twitter-based bookstore club – and promote it as the go-to place for all things "twitterary".
THE IDEA
"Twitterature" - Classic novels of the literary canon, reimagined as tweets of no more than 140 chars.
THE RESULT
35,000 followers and counting. And – importantly – one happy client.
ONLINE BANNERS
Online talking banners created scenes of famous characters responding to each others' tweets. And drove the audience to our online Activation.
TWITTER PROMO
Meanwhile, the actual Kinokuniya twitter page encouraged users to create their own twitterary masterpieces ...
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