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THE PROBLEM

Post-it® notes are seen as old media. Virtually irrelevant. How could we give them some cool factor and entertainment value to boot?

 

THE SOLUTION

"Will It Stick?" A new series of extreme product demonstration films. Here: racing up to 220km/h in a V8 race-car covered in Post-it® Notes.

 

THE RESULTS

A 16% sales increase in Post-it® Range, post-launch.

Recognised as "Best In Class" content by 3M APAC.

The most impactful social experiment ever by Post-it® Australia NZ.

This micro-budget film (65K) now runs globally – launching an ownable platform for our client.